Fred Again..
A unique show night after night
Project Scope
In fall of 2023, RawCereal brought in VE to help determine the technical screens and content workflows for breakout EDM artist Fred Again’s series of fall shows in Europe and North America. VE managed the content automation pipeline for a show that is ever-changing and ever-evolving night to night. This electronic artist creates a live show from a myriad of audio samples that trigger video content clips – all live. Managing this much content necessitated connecting multiple pieces of the content tech stack with custom automations as editors changed minute parts of songs each night based on musical changes. This resulted in a show that left audiences wanting more – which Fred Again gave them with multiple-night engagements at both Alexandria Palace and The Shrine.
Tools Used
Frame.io, Airtable, Zapier, Adobe Premier for Content Management
Disguise for live video and music integration
Key Players
Creative Director – Lucy Hickling
Production and Lighting Designer – Matt Pittman
Tour Director – Grant Draper
Production Manager – Dermot Lynch
Lighting Operator – Olly Martin
Video Operator – Gareth Nunns
Disguise Operators – Robin Senoner, Gareth Nunns, Ethan & Tom
Executive Content Producer – Anders Rahm
Art Director – Holly Molcher
Lead Content Editor – Caitlin Ricaud
Content Editors – Alba Skottowe, TK-FX, Work Editorial, Ben Garnett, Charlie Hutchins, Frustum Virtual, Billy Woods
Video Shoot Producers – Kevin Cheung, Smera
Technical Screens Director – Visual Endeavors
Contact Us
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